ATLANTA, GA — Today at CTIA Wireless 2004, Verizon Wireless, the nation's leading wireless provider; Citrix Systems, Inc. (Nasdaq:CTXS), the global leader in access infrastructure solutions, and Zumasys, Inc., a national solutions integrator, announced that Continental Laboratory Products (CLP) is the first customer to roll out a mobile access solution combining Citrix® MetaFrame® Presentation Server and Verizon Wireless' BroadbandAccess high-speed wireless service. Currently available in San Diego and Washington D.C., Verizon Wireless plans to make BroadbandAccess service available throughout additional portions of its network beginning later this year.
Based on third-generation (3G), wide-area CDMA2000® 1xEV-DO technology, BroadbandAccess allows customers to access information when they are out of the office at speeds that are faster than those offered via any other commercially available wide-area wireless data service in the United States. With data transmission bursts up to 2 Megabits per second (Mbps), BroadbandAccess customers can download a 1 Megabyte e-mail attachment (for example, a small PowerPoint presentation or a large PDF file), or receive three digital pictures (each 400 x 600 pixels) in less than 30 seconds, which is three to four times faster than using EDGE service, and as much as 10 times faster than on a competitor's GPRS network. Customers can also use this high-speed data service to view rich graphic content, video and more.
San Diego-based CLP, a leading manufacturer and marketer of laboratory tools for biological molecular research, sells directly to university medical centers, biotechnology researchers and medical device manufacturers. Since competitors sell through large distributors, the productivity of CLP's field representatives is a competitive advantage. Hence, it was a strategic business goal for CLP to enhance the efficiency and responsiveness of its direct sales force in customer interactions by giving them on-demand wireless access from the field to corporate information and Web content.
Previously, CLP's direct sales team was forced to relay information to one another and back to the home office via fax, phone or mail, undermining timely data analysis and slowing lead generation.
"Now, we're not burdened by the same lag time and we've seen more than 70 percent field compliance with lead follow-up," said Scott Cranford, vice president of sales for Continental Laboratory Products. "The speed of the BroadbandAccess service enables our sales reps to quickly respond to opportunities in the field. That kind of fast response wouldn't be possible without wireless access to information."
The Mobile Solution
Zumasys provided an integrated mobile solution for CLP, including 2.5-lb. Panasonic Toughbooks, MetaFrame Presentation Server and the PC5220 manufactured by Sierra Wireless, which provides CLP's San Diego and Washington D.C. sales representatives secure access to applications via Verizon Wireless' BroadbandAccess service. The solution also included application testing along with a variety of implementation services from Zumasys.
MetaFrame Presentation Server, the foundation of the Citrix MetaFrame Access Suite, is the world's most widely deployed presentation server for centrally managing heterogeneous applications and delivering functionality to workers, wherever they may be. By using MetaFrame Presentation Server, CLP benefits from the enhanced performance of applications that are accessed wirelessly since the traditional requirements of transferring entire applications over a network are eliminated. Since application processing takes place on a central server, only keystrokes, mouse clicks and screen captures are securely transferred between the Panasonic Toughbook and the server.
Complementing the performance benefits of MetaFrame Presentation Server is Verizon Wireless' BroadbandAccess service, the fastest commercially available wide-area wireless data service in the United States today, which is ideal for downloading large files.
"By pairing our technology with Citrix MetaFrame Presentation Server, our business customers can easily access wireless high-bandwidth applications outside of the office, which helps them increase productivity, respond more quickly to their customers and close sales," said Jim Straight, vice president of wireless Internet and multimedia services for Verizon Wireless.
CDMA2000 1xEV-DO is a data-optimized evolution of CDMA2000, a digital wireless technology commercially developed by QUALCOMM. As wireless services become richer and more complex in content, achieving high transmission rates at lower costs will deliver increasing business value.
"The availability of CDMA2000 1xEV-DO networks and solutions marks an exciting time for mobile workers and business executives," said Jan Dehesh, vice president of enterprise market development for QUALCOMM. "The combination of high-speed CDMA2000 1xEV-DO data networks and mobile solutions, such as Citrix access infrastructure, will enable companies to provide their users with access to corporate enterprise applications and the Internet at broadband-like speeds."
This solution gives CLP's sales representatives wireless access to Microsoft Exchange for e-mail, as well as to the company's customer relationship management (CRM) and enterprise resource planning (ERP) systems. As a result, sales representatives can check and update customer data or inventory levels from the field, improving productivity and accelerating customer response time.
CLP's entire lead-generation and customer-transaction process has improved based on the capabilities of Citrix technology and the speed of Verizon Wireless' BroadbandAccess service. For example, access to price quotes from the road has raised sales force compliance with standardized quotes from just five percent up to 90 percent. CLP has also seen improvements in the response to prospects at trade shows -- from days to a matter of hours -- allowing customer leads to be pursued more quickly and completely. In addition, by centralizing applications and information, MetaFrame Presentation Server enables field representatives to input sales quotes directly into the CRM system so that data can be managed and analyzed. This up-to-date information helps CLP ensure that 85 percent of customer orders ship within 48 hours, while helping management track schedules and communicate delivery times to customers.
"By equipping our sales force with the right tools, they can focus their efforts on increasing revenue and seeing more clients per day without being slowed by traditional forms of communication," said Cranford. "With Citrix MetaFrame Presentation Server, our sales team can access the same information from the field as they would in the office, in real time, making them more productive, consultative and responsive to the needs of the customer. That gives us a competitive edge."
About Verizon Wireless
Verizon Wireless is the nation's leading provider of wireless communications. The company has the largest nationwide wireless voice and data network and 37.5 million customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE:VOD). Find more information on the Web at www.verizonwireless.com. To receive broadcast-quality video footage of Verizon Wireless operations, log onto www.thenewsmarket.com/verizonwireless.
Citrix Systems, Inc. (Nasdaq:CTXS) is the global leader in access infrastructure solutions and the most trusted name in secure access for enterprises and individuals. Nearly 50 million people in more than 120,000 organizations around the world use Citrix every day. Our software gives people secure and well-managed access to business information wherever it lives--on demand. Citrix customers include 100% of the Fortune 100 companies, 99% of the Fortune 500, and 92% of the Fortune Global 500. Based in Fort Lauderdale, Florida, Citrix has offices in 22 countries, and more than 7,000 channel and alliance partners in more than 100 countries. For more information visit www.citrix.com.
Zumasys specializes in architecting and implementing multi-vendor technology solutions that allow remote offices and mobile users to work together wirelessly, improving customer service and profitability. Zumasys applies its expertise with the Citrix MetaFrame Access Suite to create centralized application portals that are accessed over cellular-based mobile Internet connections (i.e. 3G Wireless). These wireless application portals ultimately lower costs, increase productivity and ease application deployment. For more information, visit www.zumasys.com.
This release contains forward-looking statements which are made pursuant to the safe harbor provisions of Section 21E of the Securities Exchange Act of 1934. The forward-looking statements in this release do not constitute guarantees of future performance. Those statements involve a number of factors that could cause actual results to differ materially, including risks associated with the company's business involving the company's products, their development and distribution, economic and competitive factors and the company's key strategic relationships and other risks detailed in the company's filings with the Securities and Exchange Commission. Citrix assumes no obligation to update any forward-looking information contained in this press release or with respect to the announcements described herein.
NOTE: This press release contains statements about expected future events and financial results related to Verizon Wireless that are forward-looking and subject to risks and uncertainties. For those statements, we claim the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995. The following important factors could affect future results and could cause those results to differ materially from those expressed in the forward-looking statements: materially adverse changes in economic conditions in the markets served by us, an adverse change in the ratings afforded our debt securities or those of Verizon Communications by nationally accredited ratings organizations, the effects of the substantial competition that exists in our markets, which has been intensifying, and which may intensify further as a result of local number portability regulations that allow wireless customers to retain their phone numbers when switching wireless service providers, our ability to obtain sufficient financing to satisfy our substantial capital requirements, including to fund capital expenditures, debt repayment and distributions to our owners, our ability to obtain sufficient spectrum licenses, particularly in our most densely populated areas, our ability to develop future business opportunities, including wireless data services, and to continue to adapt to the changing conditions in the wireless industry, our ability to receive satisfactory service from our key vendors and suppliers, our ability to generate additional subscribers, with acceptable levels of churn, from resellers and distributors of our service, material changes in available technology, and technology substitution that could impact the popularity and usage of our technology, our continued provision of satisfactory service to our subscribers at an acceptable cost, in order to reduce churn, the impact of continued unionization efforts with respect to our employees, regulatory developments, including new regulations that could increase our cost of doing business or reduce demand for our services, developments in connection with existing or future litigation, and changes in our accounting assumptions that regulatory agencies, including the SEC, may require or that result from changes in the accounting rules or their application, which could result in an impact on earnings.
Citrix® and MetaFrame® are registered trademarks or trademarks of Citrix Systems, Inc. in the U.S. and other countries. CDMA2000 is a registered trademark of the Telecommunications Industry Association (TIA USA). All other trademarks and registered trademarks are property of their respective owners.