MILWAUKEE, WI — Verizon Wireless today reported it invested a total of $38 million in 2003 to build out and upgrade its digital network in Wisconsin. The sizeable investment signals the company's focus on extending and maintaining its dominance as the nation's leading wireless service provider.
"In 2003, we added 30 new cell sites in Wisconsin, and increased our wireless network capacity by approximately 65 percent in the state," said Tracy Nolan, region president for Verizon Wireless. "We will continue investing heavily in our network because it's the centerpiece of our customer promise the most reliable and expansive network."
The $38 million investment brings to $86 million the amount Verizon Wireless has spent since 2000 to enhance its digital network in Wisconsin. Customers residing in or traveling through the state benefit from these network improvements by experiencing greater call clarity and the ability to utilize newer data services and technologies such as picture messaging, text messaging and Internet access all from a wireless handset. Each year, Verizon Wireless invests about a billion dollars every 90 days in its nationwide network, constantly improving and expanding what already is the most extensive wireless voice and data network in the United States.
In addition to handling the day-to-day wireless needs of its customers, the Verizon Wireless network handles the increased communications traffic arising from major events taking place around the state, including Summerfest, Green Bay Packers' games at Lambeau Field, the State Fair and other events occurring throughout the state.
Verizon Wireless' reputation for having the most reliable national wireless network is based on network studies performed by real-life test men and women who inspired the company's national television advertising campaign, "Can you hear me now?"
In total, the testers place more than 300,000 calls monthly on Verizon Wireless' and other national carriers' networks while traveling more than 100,000 miles nationwide including Wisconsin in special vehicles equipped with sophisticated testing equipment. Their work shows that calls on the Verizon Wireless Network connect and stay connected more frequently than do calls on other carriers' networks.
About Verizon Wireless
Verizon Wireless is the nation's leading provider of wireless communications. The company has the largest nationwide wireless voice and data network and 37.5 million customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To receive broadcast-quality video footage of Verizon Wireless operations, log onto www.thenewsmarket.com/verizonwireless.