BEDMINSTER, NJ and SANTA MONICA — Verizon Wireless, the nation's leading wireless provider, and MFORMA, the largest global provider of wireless entertainment, today announced the availability of Track & Field '04 by CBS SportsLine.com which brings the fun and excitement of summer games-style track and field events to wireless phones.
Available on select Get It Now® -enabled phones, MFORMA's Track & Field allows customers to share in the summer track and field experience as they compete against the world's best athletes in seven events: 100 meter dash, long jump, shot put, high jump, 110 meter hurdles, discus throw and javelin throw. With Track & Field '04 by CBS SportsLine.com, Verizon Wireless customers can compete in a local meet with up to four friends and compare best scores online against players from around the world. Players can choose which country they would like to represent U.S., U.K., France, Spain, Germany, Japan, China or Korea and make a one time selection of either English, French, Italian, German or Spanish as their language of preference.
Track & Field '04 by CBS SportsLine.com is reminiscent of classic arcade track and field games where players use rapid button presses and timing to simulate the speed and action of each event. The game requires distinct mechanics for each event players must press phone buttons as fast as possible to increase speed and then must time the pressing of another button to jump or throw.
"We are excited to launch Track & Field '04 by CBS SportsLine.com just in time for the biggest summer sporting event in the world," said Matt Edelman, senior vice president of publishing, MFORMA. "Verizon Wireless' Get it Now customers are among the first to play one of our best mobile sports titles that really captures the adrenalin-charged experience of summer competition. Track & Field gives players a really exciting and challenging experience you have to press buttons like crazy and focus on perfect timing to get a high score, but you improve your skill every time you play, and when you watch your friend try to beat you, you can't wait to play again."
The thrill of victory from Track & Field '04 by CBS SportsLine.com comes alive on the Get It Now-enabled Samsung SCH-a670 from Verizon Wireless. This clamshell-style phone will satisfy any gadget junkie craving the latest in technology, with its integrated camera featuring three resolution settings, flash, digital zoom and video capture and playback. The Samsung SCH-a670 is available for $99.99 after a $70 rebate with a two-year customer agreement through October 11, 2004.
Track & Field '04 by CBS SportsLine.com is available in the getGAMES virtual shopping aisle of the Get It Now virtual store for $2.99 for monthly access or $6.49 for unlimited use purchase. The Get It Now virtual store has 500 applications available for download, including games, ringtones, productivity tools and entertainment applications. Customers need a Get It Now-enabled handset and Verizon Wireless digital service to access the Get It Now virtual store.
Get It Now-enabled phones are available in more than 1,200 Verizon Wireless Communications Stores, at participating Circuit City and RadioShack locations, and on the Web at www.verizonwireless.com. For more information about Get It Now, visit www.verizonwireless.com/getitnow.
About Verizon Wireless
Verizon Wireless is the nation's leading provider of wireless communications. The company has the largest nationwide wireless voice and data network and 40.4 million customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com.
About Get It Now
Get It Now from Verizon Wireless puts a virtual software store inside a wireless phone and lets customers download applications over the air and purchase them directly from their phones. Virtual shopping aisles, including getGAMES, getTONES, getGOING, getPIX, getFUN and getMESSAGING, are organized to help customers find what they want, when they want it.
About MFORMA Group, Inc.
MFORMA is a leading global provider of mobile entertainment products. MFORMA provides wireless operators and their customers with the world's best content and brands, and provides developers and brand owners with the shortest route to market. MFORMA's customers include more than 100 of the world's leading wireless carriers. In addition to the industry's most comprehensive catalog of Java, BREW, SMS, MMS, and WAP games, MFORMA also provides sports, lifestyle, and information services subscription products. MFORMA's carrier-grade platform manages the delivery of downloadable games and applications for some of the world's largest carriers. With MFORMA, wireless operators can choose to utilize any or all of the MFORMA resources-tools, platforms and/or content. MFORMA is headquartered in Kirkland, Washington, USA with facilities in Los Angeles, San Francisco, and San Diego; Cambridge, England; Beijing and Shanghai, China; and Seoul, Korea. www.mforma.com
Get It Now is a registered trademark of Verizon Wireless.