Enpocket, a global mobile media company, and Verizon Wireless, the nation's leading wireless carrier, today announced the availability of four new applications on the Verizon Wireless Mobile Web 2.0SMservice - Time Out City Guides, StarTrak Astrology, Feng Shui and Oz Clarke's Wine Guide.
Enpocket's applications -- Time Out City Guides, StarTrak, Feng Shui and Oz Clarke's Wine Guide -- are available immediately to Verizon Wireless customers with Mobile Web 2.0-capable handsets, and can be found by clicking on the Entertainment category from the Mobile Web 2.0 home page and clicking on the Places, Astrology, Style and Food categories. The latest offerings from Enpocket include:
Time Out City Guides - Written by savvy locals, this application is packed with the latest on arts and entertainment, plus where to eat, drink, shop and sleep. Time Out leads the way with reliable recommendations.
StarTrak - A collection of astrology games for wireless phones, StarTrak is personalized and based on the exact date of birth. The service offers numerous features including horoscopes, celebrity match, lucky days, ideal lover and more.
Feng Shui - A personalized mobile application based on old Chinese traditions. Feng Shui allows people to make improvements to their home and office as well as consult the I Ching Oracle on a daily basis.
Oz Clarke's Wine Guide - This guide delivers unrivalled wine expertise to the mobile phone. Consumers can look up a wine producer, the name of a wine or a wine region, match food and wine and get Oz's opinion.
"Customer demand for new and exciting wireless applications is rapidly growing and Verizon Wireless continuously provides our customers with targeted content relevant to their lives by joining with top tier content providers," said Jim Straight, vice president of data & multimedia services for Verizon Wireless. "We are excited to work with Enpocket to deliver new services that are sure to please subscribers looking for more entertainment and resources at their fingertips."
"The impetus for mobile content delivery initially came from brands looking to take advantage of this new medium. But the success of these services truly comes from consumers themselves realizing the benefits and convenience of mobile content services," said Peter Larsen, chief executive officer of Enpocket. "We're proud to work with Verizon Wireless, who continues to prove their leadership in wireless content delivery."
Mobile Web 2.0 can be self provisioned, eliminating the need for customers to call customer service or visit a Verizon Wireless Communications Store to sign up for the service. Customers simply register for Mobile Web 2.0 on their Mobile Web 2.0-capable handset and get access to information and content right from their wireless handsets. Mobile Web 2.0 is available for $4.99 monthly access, plus airtime.
Verizon Wireless products and services are available in more than 1,200 Verizon Wireless Communications Stores, at participating Best Buy, Circuit City and RadioShack locations and on the Web at www.verizonwireless.com.
About Verizon Wireless
Verizon Wireless owns and operates the nation's most reliable wireless network, serving 42.1 million voice and data customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To receive broadcast-quality video footage of Verizon Wireless operations, log onto www.thenewsmarket.com/verizonwireless.
About Mobile Web
Mobile Web 2.0 gives Verizon Wireless customers access to news, tools and information from the nation's top content providers. The simple, intuitive format makes it easy to access content from many categories, including News, Sports, Weather, Entertainment, Business, Email and More. Mobile Web 2.0 can be self-subscribed, eliminating the need for customers to call customer service or visit a Verizon Wireless Communications Store to sign up for the service.
Enpocket is a global mobile media company providing integrated entertainment and marketing services that build and retain mobile audiences. Enpocket's mobile community and content applications enable leading operators, handset makers and media companies to realize deeper consumer relationships and new revenues. Enpocket's mobile marketing applications enable marketers to target brand messages to the mobile audience.
Enpocket prides itself on optimizing end-user experience via its unparalleled understanding of mobile phone owners' behavior. Enpocket is currently delivering compelling entertainment and marketing services to more than 60 operators and 400 brands across Europe, Asia and the Americas.
Enpocket clients include: Vodafone, Cingular, TIM, Sprint, Verizon, Orange, Telefonica, Singtel, Nokia, Motorola, Microsoft, Sony, BBC, Fox, Discovery Channel, Time Warner, Universal Pictures, Time Out, Match.com, Snapple, Levi's, Hallmark, and Nike. Enpocket is headquartered in New York and has offices in Los Angeles, Boston, London, Helsinki, Reykjavik and Singapore. To learn more see www.enpocket.com.