TORONTO ONTARIO, CANADA, HOLLYWOOD, CA and BEDMINSTER, NJ — Starting today, Verizon Wireless customers with select Get It Now®-enabled phones can take the Hot Seat and face a full onslaught of questions as they climb the ladder to the million dollar question with the new "Who Wants To Be A Millionaire 2005" mobile game. Customers can hold the drama and excitement of the hit TV game show in the palms of their hands, answering mind-bending questions and using up to four lifelines to get to the million dollar question.
Cosmic Infinity Inc., a leading developer and publisher of mobile games, and Buena Vista Television (BVT) entered into a North American License Agreement for the creation and distribution of "Who Wants To Be A Millionaire"-branded mobile phone games that enable the exclusive development and distribution of mobile games involving the "Millionaire" brand across North America on mobile phone devices. Cosmic Infinity is developing a series of new games, the first of which is "Who Wants To Be A Millionaire 2005," featuring all-new official questions and the new "Switch the Question" lifeline, available exclusively on Verizon Wireless' Get It Now service.
The agreement extends the existing relationship between Cosmic Infinity and the "Who Wants To Be A Millionaire" franchise with a long term, North American license for the creation and distribution of mobile games based on the hit TV show, which is entering its fourth year of syndication with Emmy Award-winning host, Meredith Vieira.
Michael Davies, executive producer of "Who Wants To Be A Millionaire," said: "'Millionaire' has always been on the cutting edge with technology rapidly changing and advancing, it is natural that we are developing these new mobile phone games with an innovative company like Cosmic Infinity. We see this as a natural distribution platform for what is, at its heart, a naturally interactive brand."
Dave Dies, chief executive officer of Cosmic Infinity, noted: "'Who Wants To Be A Millionaire Mobile Edition' has been a staggering success, and we are very excited about our new agreement with BVT to continue building on the franchise. The game is a perfect fit for mobile devices, and the new titles are going to make a fun experience even better. The success of the show in syndication demonstrates that people just love 'Who Wants To Be a Millionaire,' and we're very happy to be a long term part of that."
Pricing and Availability
Verizon Wireless gamers can download and purchase "Who Wants To Be A Millionaire - 2005" in the getGAMES shopping aisle of the Get It Now virtual store for $2.99 monthly access or $6.99 for unlimited use purchase on a wide variety of mobile phones from Verizon Wireless, including the new LG VX8100 available for $149.99 after $50 mail-in rebate with a two-year customer agreement. Download charges for Get It Now applications vary and airtime charges apply when browsing, downloading and using certain applications. Customers need a Get It Now-enabled handset and Verizon Wireless digital service to access the Get It Now virtual store.
For more information about Verizon Wireless products and services, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go to www.verizonwireless.com.
About Verizon Wireless
Verizon Wireless owns and operates the nation's most reliable wireless network, serving 47.4 million voice and data customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.
About Get It Now
Get It Now from Verizon Wireless puts a virtual software store inside a wireless phone and lets customers download applications over the air and purchase them directly from their phones. Virtual shopping aisles, including getGAMES, getTONES, getGOING, getPIX, getFUN and getMESSAGING, are organized to help customers find what they want, when they want it.
About Cosmic Infinity, Inc.
Cosmic Infinity Inc. is an innovator in the development and publishing of mobile entertainment worldwide. Cosmic's portfolio includes a range of exciting licensed properties as well as cutting edge, innovative, original properties including Shade - the world's first massively multiplayer role playing game for wireless, released in 2002. Mobile gamers worldwide can turn to Cosmic Infinity for a quality mobile gaming experience. Learn more about Cosmic at www.cosmicinfinity.com.
Meredith Vieira and the "Millionaire" Team
"Who Wants To Be A Millionaire" host Meredith Vieira, is fresh off of her 2005 Daytime Emmy win for Outstanding Game Show Host. Michael Davies, Paul Smith and Leigh Hampton serve as executive producers. "Millionaire" is produced by Valleycrest Productions and is distributed by Buena Vista Television. The show will launch its fourth season in September 2005.
Get It Now is a registered trademark of Verizon Wireless.