News Release

Verizon Wireless Gives V CAST Customers A Front Row Seat At The Hottest Shows At SXSW

Video from South by Southwest Concerts will be Available Exclusively on V CAST from Verizon Wireless

March 15, 2006

Jeffrey Nelson

Austin,TX and Bedminster, NJ — Music fans that can't make it to Austin this week for SXSW (South by Southwest) can still catch news from the hottest acts at the music and media conference. Starting today, Verizon Wireless is bringing SXSW video straight to V CAST Music phones so that fans from coast to coast can keep track of bands that have descended on Austin from around the world. Following select shows this week, news, highlights and concert footage will be available exclusively to V CAST customers, giving them a front row seat to the hottest tickets in town.

Following each show, V CAST customers can check out SXSW bands as they light up stages in Austin, including:

Available on V CAST
Thursday, March 16
The Rakes
Kiss Me Deadly
Field Music
Serena Maneesh
Of Montreal

Available on V CAST
Friday, March 17

Available on V CAST
Saturday, March 18
We Are Scientists
The Subways

Available on V CAST
Sunday, March 19

Say Anything

John Harrobin, vice president of marketing for Verizon Wireless, said, "With V CAST concert footage, Verizon Wireless is helping the music industry create a direct link between artists and their fans, eliminating the boundaries of geography or proximity. The availability of news, concert video and highlights from SXSW gives our customers a front row seat to the excitement of the event in a truly mobile format."

Verizon Wireless V CAST customers can check out news highlights and concert performances within V CAST in V CAST performances, located within Music Videos in the Entertainment category. For a limited time, newscasts containing video from these exclusive performances will be available free.

Available to 150 million Americans, V CAST runs on Verizon Wireless' broadband network. V CAST is available through Verizon Wireless' 2,000 Communications Stores and Circuit City locations and online at  

About Verizon Wireless
Verizon Wireless owns and operates the nation's most reliable wireless network, serving 51.3 million voice and data customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at  To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at