LAS VEGAS and BEDMINSTER, NJ — From the CTIA Wireless 2006 show today, Verizon Wireless, operator of the first wireless broadband network in the country, announced today the launch of a new Web site related to its premier V CAST Music service. Based on the premise that there are moments in life begging for a song, the interactive "It's Your Call" Web site (http://www.vzwshop.com/itsyourcall) gives customers three different video scenarios or "webventures" to watch, including one that takes place in an elevator, on a first date and during a hair styling session. After viewing each video, customers can choose a song that will dictate the ending of the scene.
John Harrobin, vice president of marketing for Verizon Wireless, said, "Verizon Wireless wanted a fresh approach to show customers how music fits into various situations in their lives. The interactive capabilities of 'It's Your Call' lets customers experience V CAST and the power to instantly choose music as a back drop to relive those real-life moments."
V CAST Music from Verizon Wireless lets customers play music on their wireless phones from well-known and independent artists the same device they have come to rely upon for entertainment, information and mobile communication. The V CAST Music store lets customers browse, preview, download and play high-quality digital music from their phones or in the Verizon Wireless V CAST Music online store. V CAST Music songs cost $0.99 if purchased from the PC or $1.99 if purchased and downloaded over the air onto a V CAST Music phone.
Available to 150 million Americans coast to coast, V CAST Music runs on Verizon Wireless' broadband network, the most robust, award-winning wireless broadband network in the nation.
The "It's Your Call" Web site features rich media, including high-speed flash creative, audio and video, and was designed by Moxie Interactive and Tag, a division of McCann-Erikson. To view Verizon Wireless' "It's Your Call" Web site, visit www.vzwshop.com/itsyourcall. For more information on V CAST Music from Verizon Wireless, visit www.verizonwireless.com/music.
About Verizon Wireless
Verizon Wireless owns and operates the nation's most reliable wireless network, serving 51.3 million voice and data customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.