Verizon Wireless Customers Celebrate 1-Year Anniversary Of Ringback Tones With New Option: Browse, Select And Manage Tones Right From The Phone

BASKING RIDGE, NJ — Just one year after the national availability of Ringback Tones from Verizon Wireless — a cool music must-have phone accessory — the company is introducing new features that allow customers to play their favorite tunes and to entertain their family and friends with music they'll enjoy. Verizon Wireless' new VZW Tones Deluxe gives music fans the freedom to make changes to their Ringback Tones on the go, allowing music-savvy customers to browse, preview, select and manage Ringback Tones in the palms of their hands. Available on select Get It Now®-enabled phones, VZW Tones Deluxe gives customers the ability to manage their Ringback Tones directly on their mobile phones instead of waiting until they get to a computer.

Making the music experience even better for customers, Verizon Wireless has tripled its catalog of Ringback Tones in the past year, to more than 10,000 choices. Get It Now customers can customize what callers hear rather than a standard ring, letting Ringback Tone subscribers entertain the person calling them with the song that they most want them to hear. Customers can also customize Ringback Tones based on the person calling, so Mom can hear James Blunt, while a best friend can hear the theme from "The O.C."

Also topping the charts on the new VZW Tones Deluxe service is a recommendation feature that suggests to customers other songs they may want to consider purchasing based on a ring tone or Ringback Tone purchase they made. For example, if a customer purchases a Ringback Tone from Collective Soul, this "personal DJ" service lets them know that they may also like songs from 3 Doors Down, Green Day and INXS, and provides prompts for them to easily make another purchase.

WiderThan, a leading global provider of integrated mobile entertainment solutions for wireless carriers, provides the back-end technology for VZW Tones Deluxe search functionality with its market-proven WiderMusic^TM RBT solution. WiderThan not only provides a complete, personalized ringback tone solution but also provides the engine for the delivery of real song ring tones to VZW Tones Deluxe customers.

Pricing
Customers can download VZW Tones Deluxe in the getTONES shopping aisle. Ringback Tones are available to Verizon Wireless customers for a monthly fee of $0.99 per month. Each Ringback Tone purchased is $1.99, which provides unlimited use for one year. VZW Tones Deluxe with Ringback Tones is currently available on the LG VX8100, VX8000, the Motorola RAZR V3c and E815 and the Samsung SCH-a950.

Customers interested in managing their Ringback Tones from their computers can still do so by visiting www.verizonwireless.com/ringback. Standard Ringback Tone charges apply for Ringback Tone purchases.

To have their phone ring with their favorite tune, Verizon Wireless customers with select Get It Now-enabled phones can download a variety of true-tone ring tone applications from the getTONES shopping aisle of the Get It Now virtual store. With VZW Tones Deluxe, customers can purchase each ring tone for $2.99 or purchase credits to use toward ring tones: purchase two credits for $5.49 or four credits for $9.99. Most ring tones are available for one credit each.

Download charges for Get It Now applications vary and airtime charges apply when browsing, downloading and using certain applications. Customers need a Get It Now-enabled handset and Verizon Wireless digital service to access the Get It Now virtual store.

For more information about Verizon Wireless products and services, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go to www.verizonwireless.com.

About Verizon Wireless
Verizon Wireless owns and operates the nation's most reliable wireless network, serving 53 million voice and data customers. Headquartered in Basking Ridge, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.  

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