LAS VEGAS, NV and BASKING RIDGE, NJ — Harrah's License Company, LLC, an affiliate of Harrah's Entertainment, Inc. (NYSE: HET), announced that beginning today video content from the 2006 World Series of Poker No-Limit Hold'em World Championship will appear exclusively on V CAST from Verizon Wireless.
"Having event highlights streamed through V CAST is part of our global distribution strategy," said World Series of Poker Commissioner Jeffrey Pollack. "The world has gone mobile and our video content is now part of the mix."
Two World Series of Poker videos are being broadcast daily starting today on V CAST in the Sports channel. The video will include action from the World Series of Poker tournament floor, interviews with top poker professionals and updates on current leaders. Content is provided courtesy of AOL and Card Player magazine and published by Glu Mobile through its multi-year, worldwide alliance with Harrah's.
"We set out in our partnership with the World Series of Poker to provide fans with the most authentic experience available for the mobile phone," said Jill Braff, general manager of the Americas, Glu Mobile. "For the first time on mobile phones, poker fans will be able to get an inside look at the Main Event as it happens, giving them the latest on the action at the tables."
At the conclusion of the World Championship final table, which begins on August 10, a package of video highlights will be featured on the V CAST Sports channel. To get V CAST, Verizon Wireless customers can equip their V CAST-enabled phones with a V CAST VPak subscription for $15.00 monthly access added to their Verizon Wireless calling plan. The subscription includes unlimited basic video including video from the 2006 World Series of Poker No-Limit Hold'em World Championship but application download fees apply for 3D games and premium video. There are no airtime charges to download, stream or watch V CAST video.
In addition to V CAST, daily video updates from the World Series of Poker will appear on AOL, www.worldseriesofpoker.com and www.cardplayer.com. The final table of the Main Event will also be broadcast on live pay-per-view on ESPN for the first time in history.
The World Series of Poker video on V CAST is the latest addition to the mobile content developed and published by Glu. World Series of Poker Texas Hold'em, World Series of Poker Player Advisor, as well as wallpapers based on the brand will be available beginning in mid-August.
For more information about V CAST, visit www.getvcast.com. For more information about Verizon Wireless products and services, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go to www.verizonwireless.com.
Harrah's Entertainment, Inc. is the world's largest provider of branded casino entertainment through operating subsidiaries. Since its beginning in Reno, Nevada, 68 years ago, Harrah's has grown through development of new properties, expansions and acquisitions. Harrah's Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.
About Verizon Wireless
Verizon Wireless owns and operates the nation's most reliable wireless network, serving 54.8 million voice and data customers. Headquartered in Basking Ridge, N.J., Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.
About Glu Mobile
Glu Mobile is a leading developer and global publisher of mobile entertainment. Glu's portfolio of games, ringtones, wallpapers and information applications include both original titles and entertainment based on major brands from Atari, Cartoon Network, Celador International, FOX Sports Interactive, Harrah's, Hasbro, PlayFirst, PopCap Games, Sega and Twentieth Century Fox. Based in San Mateo, California with offices in Hong Kong, London and Manchester, Glu is funded by top venture firms NEA, BA Venture Partners, Granite Global Ventures, Sienna Ventures and Globespan Capital Partners, and by Time Warner Investments. Recently Glu acquired the UK-based mobile entertainment company iFone, adding SONIC THE HEDGEHOG, MONOPOLY, and ATARI Classics to its portfolio. Consumers can find fresh entertainment created exclusively for their mobile phones wherever they see the 'g' character logo or at www.glu.com.
GLU MOBILE, GLU, and the 'g' character logo are trademarks of Glu Mobile. All other names and trademarks are trademarks or registered trademarks of their respective owners.