LOS ANGELES and BASKING RIDGE NJ — Dedicated to expanding its network and channel brands across multiple platforms and connecting viewers with their favorite shows anytime and anywhere, Disney-ABC Television Group with Verizon Wireless announced today that ABC will offer its full-length music videos for "Desperate Housewives," "Grey's Anatomy" and "Lost" on Verizon Wireless' V CAST service. The videos, currently available on V CAST in the V CAST Showcase Channel, are free to V CAST customers with a monthly subscription.
The "Grey's Anatomy" music video features the hit song "How to Save a Life," from Epic Records' band The Fray. The video combines scenes from season three of ABC's top series and The Fray's title track video from their gold debut album, "How to Save a Life." In addition, Verizon Wireless customers can access the ring tone and Ringback Tone for "How to Save a Life."
The song made famous by the Kinks "You Really Got Me," with a new recording by Jerry Brunskill, is the background for the women of Wisteria Lane. The music video features footage from the "Desperate Housewives" Dirty Laundry campaign directed by Matthew Rolston and scenes from season three.
"Lost" features Sony BMG artist Brian McFadden, and "Demons" from his debut album "Irish Son." The music video combines scenes from the first two seasons of the hit series and a sneak peak of season three.
John Harrobin, vice president of digital media for Verizon Wireless, said, "ABC continues to be an innovator with their programming and we are thrilled to offer our customers this new format that combines scenes from hit shows and popular music. Millions of customers with V CAST-enabled phones can now get these music videos and the entertainment they want while on-the-go."
"We have a great relationship with Verizon Wireless and are excited to offer one-of-a-kind music videos from 'Desperate Housewives,' 'Grey's Anatomy' and 'Lost' to V CAST customers," said Bruce Gersh, senior vice president, business development, ABC Entertainment and Touchstone Television. "Focusing on enhancing a viewer's relationship with our television brands by combining great music with our exceptional programs will build awareness and affinity."
Michael Benson, senior vice president, Marketing, ABC Entertainment, said, "Having the videos at people's fingertips whenever they use their V CAST-enabled phone is a great opportunity to have them connect with our hit series in a new and entertaining way. Music triggers their emotions and can create awareness of the show on a different level."
Verizon Wireless customers with V CAST-enabled phones can sign up for a V CAST VPak for $15 monthly access that offers customers unlimited basic video including ABC music videos in the V CAST Showcase Channel and there are no airtime charges to download, stream or watch V CAST video. Application download and content fees apply for 3D games and premium video.
For more information on V CAST from Verizon Wireless and the ABC music videos, please visit www.getvcast.com.
Disney-ABC Television Group
Disney-ABC Television Group is home to all of The Walt Disney Company's worldwide entertainment and news television properties. The Group includes the ABC Television Network, Disney Channel's worldwide portfolio of kids' channels, ABC Family and SOAPnet; as well as television production and syndication divisions Touchstone Television, Walt Disney Television Animation, Buena Vista Worldwide Television and Walt Disney Television International. Disney-ABC Television Group also manages the Radio Disney Network in addition to the Company's equity interest in Lifetime Entertainment Services, A&E Television Networks and E! Networks.
About Verizon Wireless
Verizon Wireless owns and operates the nation's most reliable wireless network, serving 54.8 million voice and data customers. Headquartered in Basking Ridge, N.J., Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.