BASKING RIDGE, NJ, and LAS VEGAS — Harrah's License Company, LLC, an affiliate of Harrah's Entertainment, Inc. (NYSE: HET), announced today that video content from the 2007 World Series of Poker® Presented by Milwaukee's Best Light will appear exclusively on V CAST from Verizon Wireless.
"Delivering our content through V CAST is an important part of our global distribution strategy," said Craig Abrahams, director of broadcasting and new media for the World Series of Poker. "This is the second year that Verizon Wireless has carried World Series of Poker content and we appreciate their making this event available to millions of Verizon Wireless' customers."
Two World Series of Poker videos are being broadcast daily on V CAST in the Sports channel. The video will include action from the World Series of Poker tournament floor, interviews with top poker professionals and updates on current leaders. Content is provided courtesy of Bluff Media.
"We set out in our relationship with Harrah's to provide fans of the World Series of Poker with the most authentic experience available for the mobile phone," said Robin Chan, director, entertainment programming for Verizon Wireless. "We are very excited to distribute rich World Series of Poker content for the second year in a row."
To get V CAST, Verizon Wireless customers can equip their V CAST-enabled phones by adding a V CAST VPak subscription to their Verizon Wireless calling plan. The $15 monthly subscription includes unlimited basic video including video from all 55 bracelet events at the 2007 World Series of Poker but application download fees apply for 3D games and premium video. There are no airtime charges to download, stream or watch V CAST Video.
In addition to V CAST, daily video updates and over 10 bracelet events from the World Series of Poker will also be broadcast exclusively on www.worldseriesofpoker.com. The final table of the Main Event will be broadcast live on pay-per-view and on ESPN for the second time.
For more information about V CAST, visit www.getvcast.com. For more information about Verizon Wireless products and services, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go to www.verizonwireless.com.
The 2007 World Series of Poker Presented by Milwaukee's Best Light, the world's richest sporting event, began on June 1 at the Rio® All-Suite Hotel & Casino in Las Vegas. More information on the tournament is available at www.worldseriesofpoker.com.
About Verizon Wireless
Verizon Wireless operates the nation's most reliable wireless voice and data network, serving more than 60.7 million customers. The largest US wireless company and largest wireless data provider, based on revenues, Verizon Wireless is headquartered in Basking Ridge, N.J., with 66,000 employees nationwide. The company is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.
About Harrah's Entertainment
Harrah's Entertainment is the world's largest operator of casino entertainment resorts. Since its beginning in Reno, Nevada, USA, nearly 70 years ago, Harrah's has grown through the development of new properties, expansions and acquisitions, and now owns or manages 50 casino resorts on four continents. The company's properties operate primarily under the Caesars, Harrah's and Horseshoe brand names; Harrah's also owns and operates the London Clubs International family of casinos and the World Series of Poker tournament. Harrah's Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. The company is committed to reinvesting in the communities in which it operates. In 2006, Harrah's and its Foundation distributed $76.8 million, or, on average, nearly $1.5 million per week in community contributions. More information about Harrah's is available at its Web site - www.harrahs.com.