Verizon Wireless And Ford Models Help Customers Look Fabulous In 2008

BASKING RIDGE, NJ, NEW YORK, NY, and LAS VEGAS, NV — It has never been easier to keep a New Year's resolution to look fabulous in 2008, thanks to beauty tips, advice and more from the Ford Models, available today on Verizon Wireless phones.

From 2008 International CES, Verizon Wireless, the leading wireless company with the nation's most reliable wireless voice and data network, and Ford Models Inc., the leading fashion and beauty management and media company, today announced the availability of Ford Models Beauty Secrets, a dedicated channel on Verizon Wireless' V CAST Video service where customers can access expert advice, commentary, tips, instruction and insight spanning many aspects of beauty, skincare, health, and wellness.

Jennifer Byrne, director of V CAST programming for Verizon Wireless, said, "Ford Models is producing authentic and original fashion, beauty, style, and fitness content that connects with our customers."

Customers can find Ford Models Beauty Secrets in the Lifestyle section on select V CAST-enabled phones. Customers with select V CAST-enabled phones can get V CAST whenever they want for just $3.00 for 24-hour use or by signing up for the $15.00 V CAST VPak monthly subscription. Customers get unlimited basic video — including Ford Models Beauty Secrets — but application download fees apply for 3D games and premium video. There are no airtime or megabyte charges to download, stream or watch V CAST content.

For more information about V CAST from Verizon Wireless, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go to www.verizonwireless.com.  

About Verizon Wireless
Verizon Wireless operates the nation's most reliable wireless voice and data network, serving 63.7 million customers. The largest U.S. wireless company and largest wireless data provider, based on revenues, Verizon Wireless is headquartered in Basking Ridge, N.J., with 68,000 employees nationwide. The company is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.  

About Ford Models Inc.
Ford Models Inc. is the leading management company for models and hair and make-up artists globally, representing talent worldwide for more than 60 years. Legendary fashion industry pioneers Eileen and Jerry Ford founded the company in 1947. Katie Ford joined in 1981 and became CEO in 1996. The agency's ongoing vision and ability to recognize talent has launched and managed the careers of stars including: Carmen, Candace Bergen, Cheryl Tiegs, Ali McGraw, Tippi Hedron, Jennifer Connelly, Lindsay Lohan, Kirsten Dunst and Mischa Barton as well as successfully managed the careers of many others. Currently Ford's roster includes: Chanel Iman, Brad Kroenig, Flavia de Oliveira, Patricia Velasquez, Nacho Figueras, Crystal Renn, and Tori Praver. The company's websites can be found at www.fordmodels.com and www.fordartists.com.

Ford Models media creates and syndicates useful and entertaining content featuring Ford talent that provides an insider's how-to guide to beauty and fashion. Ford Media operates a weekly email newsletter to hundreds of thousands of members of the Ford Models community and has more than 30 distribution partners, representing more than 95 percent of U.S. online traffic. The content can be viewed through numerous distribution partners including: MySpace, Yahoo, MSN, YouTube, iVillage, Sony Connect, Men's Health, Vmix, Revver, Mochila, Feedburner, Blip.tv, MTV, other mobile platforms and the agency's own www.fordmodels.tv. Brand advertisers including Elizabeth Arden, Coca Cola, Express Stores, Levis, Nexus, and Precor have all sponsored Ford Models media.

This year, more than 50 countries will participate in Ford Models' Supermodel of the World scouting events, supported by an exclusive online media partnership with MySpace. Aspiring models from around the globe compete for a $250,000 Ford contract with the international finals scheduled for New York City in mid-January 2008. Behind the scenes activity of the yearlong contest can be viewed at www.myspace.com/fordsupermodel.

Ford Models Inc. is headquartered in New York City with offices in Los Angeles, San Francisco, Chicago, Miami, Atlanta, Milwaukee, Scottsdale, Toronto, Paris, São Paulo and Rio de Janeiro.

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