News Release

Customers From The Grand Canyon To Bisbee, Arizona Make More Calls And Send More Data

Verizon Wireless adds 32 new cell sites and invests $135 million in Arizona in 2007

February 12, 2008

Jenny Weaver

CHANDLER, AZ — From north to south and east to west, Arizonans are making more calls and wireless data transmissions thanks to Verizon Wireless' more than $135 million investment in 2007. That's an average of more than $370,000 per day spent to provide customers in the state with the reliable, high quality service they expect from Verizon Wireless.

The company's ongoing network investment now totals $635 million in the state and more than $44 billion nationally since the company was formed in 2000 — on average $5.5 billion each year. The investment delivers enhanced coverage, call quality, network reliability and new services to enable customers to get more done wirelessly.

The upgrades include adding 32 new cell sites, updating many others and further improving backup power capabilities. The multi-million dollar investment also includes the expansion of the company's Evolution-Data Optimized (EV-DO) broadband wireless data network throughout the state, including the White Mountains.

More specifically the network investments made last year in Arizona are delivering:

Expanded coverage and call capacity

  • Network expansion: 32 new cell sites throughout the state, including those that improved coverage at the Grand Canyon, in Show Low, Glendale, Avondale, Peoria, Surprise, Sun City, Phoenix, Scottsdale, Mesa, Tempe, Gilbert, Tucson, Marana, Green Valley and Bisbee.
  • Network enhancements: Capacity additions to keep ahead of the growth in the number voice and data calls happening at the same time.
    • Year-over-year growth in voice usage in 2007 topped 16 percent.
    • Wireless data traffic, such as text messaging, e-mail and V CAST Music, increased three-fold from 2006.

Most reliable wireless network in the nation

  • Testing: Verizon Wireless' network technicians (who serve as the inspiration for the famous "It's the Network" ad campaign) traveled approximately 30,000 miles across the state in 2007. The technicians measure the quality of voice and data calls on the Verizon Wireless network, as well as other carriers' networks.
  • Emergency assistance: Deployment of Sundancer, the company's Cell on Light Truck mobile cell site to provide wireless communications service for the Birdie, Chitty and Promontory wildfires. Deployment of a Cell on Wheels to the Alambre Fire in southern Arizona near Kitt Peak.
  • Emergency preparedness: Additional equipment to provide backup power in the event of a commercial power failure.

New wireless technologies and devices

  • Broadband speeds: Customers throughout the state can now access high-speed wireless Internet, e-mail, mobile music and more. The high speed data network that enables both BroadbandAccess and V CAST services.
  • TV: Verizon Wireless launched V CAST Mobile TV in southern and central Arizona, giving residents the freedom to leave their homes and still keep up with many of their favorite TV programs while on-the-go.
  • Devices: The network expansion supported the introductions of new wireless devices giving customers a comprehensive selection of music, multimedia, e-mail and voice services. In the fourth quarter the company introduced four flagship devices for holiday shoppers: the Juke by Samsung, the Venus by LG and The Voyager™ by LG, exclusive to Verizon Wireless; and the BlackBerry® Pearl smartphone.

About Verizon Wireless
Verizon Wireless operates the nation's most reliable wireless voice and data network, serving 65.7 million customers. Headquartered in Basking Ridge, N.J., with 69,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). For more information, go to: To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at