Catching A Summer Blockbuster? Verizon Wireless Customers Can Participate In The First-Ever Live In-Cinema Interactive Polling Program

BASKING RIDGE, NJ — In an industry first, Verizon Wireless, builder and operator of the nation's most reliable wireless network, announced beginning today it is introducing a ground-breaking text message polling program for moviegoers.

Scheduled to debut in mid-June in 10 markets across the U.S. and during 3,500 show times, the interactive text message polling program asks moviegoers questions related to their music preferences and gives them an option to text their responses. After audience members submit their text messages, the actual audience results will be displayed on the movie screen in a bar chart.

The polling program was developed by Screenvision, a leader in cinema advertising, and uses Screenvision's cinema advertising network comprised of more than 14,000 screens across 2,300 theaters nationwide and reaches 92 percent of U.S. markets. Screenvision produces the only host-format entertainment preshow in the cinema advertising industry, which airs across Screenvision's High Definition digital network of approximately 7,000 screens. The text message polling program will be part of the pre-movie entertainment and will be in conjunction with two short films produced by Verizon Wireless, which promotes the company's V CAST services. The first short, titled "What's that Song," showcases Verizon Wireless' V CAST Song ID service. The second short, titled "V CAST Street," is an original two-minute content piece directed by Spike Lee and features leading music artists Chris Cornell and Timbaland.

Moviegoers attending select theater locations in the following markets will be able to participate in the text message polling program: New York, Los Angeles, Chicago, Philadelphia, Dallas, Boston, Atlanta, Washington, D.C., Houston and Detroit.

Customers will need a text messaging-capable phone to send text messages to the polling program at their local movie theater. For more information about Verizon Wireless products and services, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or visit www.verizonwireless.com.

About Verizon Wireless
Verizon Wireless operates the nation's most reliable wireless voice and data network, serving 67.2 million customers. Headquartered in Basking Ridge, N.J., with 69,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). For more information, go to: www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

About Screenvision
Headquartered in New York, N.Y., Screenvision is a leading national cinema advertising company, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. In the U.S., the Screenvision cinema advertising network is comprised of over 14,000 screens in 2,300 theatre locations across all 50 states and 92% of DMAs nationwide and delivers more than 550 million consumer impressions annually through 150 theatrical circuits, including 12 of the top 15 exhibition companies. Screenvision is a joint venture between ITV plc (LSE: ITV), the UK's largest commercial television network, and Thomson (Euronext Paris: 18453; NYSE: TMS), a global supplier of technology, services, and systems to the media and entertainment industries. For more information: http://www.screenvision.com.

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