BASKING RIDGE, NJ, and PALO ALTO, CA — Verizon Wireless, which operates the nation's most reliable and largest voice and 3G data network, and Zoove, provider of the StarStar Mobile Dial Code mobile direct response network, today announced that Verizon Wireless has selected Zoove's Mobile Dial Code Services Platform to manage the leasing of certain dial codes and campaign management for those dial codes. Verizon Wireless will license the Zoove Service Platform and participate in the StarStar Mobile Dial Code (MDC) Registry for nationwide dial code registration and management.
"Verizon Wireless selected Zoove's dial code solution because it provides an easy to use direct response mechanism, which delivers valuable promotions and services to Verizon Wireless customers who choose to receive them," said Richard Williams, executive director, marketing for Verizon Wireless. "Zoove Mobile Dial Codes provide advertisers with a branded call to action that can quickly connect Verizon Wireless customers to useful offers and information."
StarStar Codes are intelligent phone numbers that expand the reach of marketing campaigns by connecting mobile consumers with brands, marketing offers and promotions. StarStar Codes are available as 2 to 12 digit codes that can be displayed as a brand name (**BRAND), much like a domain name, making them easy for consumers to remember and use. By simply dialing a StarStar Code, a consumer can receive a wide variety of marketing offers and promotions including applications, coupons, text, web, multimedia, and voice/IVR delivered directly to their mobile phone.
"With the StarStar Mobile Dial Code platform, Verizon Wireless can offer a new, valuable service to advertisers, connecting them to a large cross section of mobile consumers," said Tim Jemison, chief executive officer of Zoove. "The Zoove Platform will provide Verizon Wireless with the flexibility, scalability and control it requires to deliver a powerful mobile marketing service."
Later this summer, Zoove, in cooperation with Verizon Wireless, plans to launch the National Mobile Dial Code Registry. The Registry will serve as central registration and management service for Brands, Advertisers and Agencies to lease and manage MDCs including their brand names represented as MDCs. To find out more and to register for an invitation, go to www.zoove.com/invite.
About Verizon Wireless
Verizon Wireless operates the nation's most reliable and largest wireless voice and 3G data network, serving nearly 93 million customers. Headquartered in Basking Ridge, N.J., with 81,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE, NASDAQ: VZ) and Vodafone (LSE, NASDAQ: VOD). For more information, visit www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.
Founded in 2004 with the mission to make Mobile Dial Codes a ubiquitous direct response mechanism for advertisers, Zoove is the only provider of nationwide Mobile Dial Code services. StarStar Mobile Dial Codes are intelligent, branded phone numbers that can be dialed by any mobile phone in the United States, and deliver more than simply text messages, allowing direct dialing and multi-media campaigns, such as Web pages, pictures, sound files and video files. In June 2010 Zoove will launch the US Mobile Dial Code Registry, making the codes accessible to the subscribers of the four largest mobile carriers, close to 90% of US mobile users. Powered by the Zoove Services Platform, Zoove enables consumers to easily interact with advertisers, brands and media companies from any phone. For more information, please visit www.zoove.com.