Verizon Wireless Stands Strong as Industry Leader in Customer Loyalty

By on February 27, 2012

Verizon Wireless finished strong in 2011 in the same place it began – as the leader in customer loyalty. Once again, the company reported the lowest customer churn (turnover) rate of any of the major national wireless providers.

Churn is a critical measure of customer loyalty, representing the percentage of customers who leave their wireless providers in a given period. In the fourth-quarter, the average monthly churn rates were as follows:

Verizon Wireless
Carrier X
Carrier Y
Carrier Z

Total Customers (Prepay and Postpaid)

Postpaid Customers

Verizon Wireless leads the way with the nation’s largest 4G LTE and fastest 4G network, an extensive device lineup, and customer service recognized for the "Highest Ranked Customer Service Performance among Full Service Wireless Providers" by J.D. Power and Associates – see the latest J.D. Power and Associates Wireless Customer Care Performance Study – Volume 1.

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