News Release

Verizon 專門店【Destination Store】在 Mall of America隆重開幕

Elva Lima
Elva.Lima@VerizonWireless.com
908-559-7530


Peter Ou, IW Group, Inc.
peter.ou@iwgroupinc.com
(646) 865-3517



November 19, 2013

Verizon Wireless 今天(11月19日)為該公司在明尼蘇達州Bloomington 市Mall of America 的首間專門店【Destination Store】揭開序幕,隆重推出一種嶄新的零售體驗,聚焦在幫助客戶發現所有關於他們行動通訊生活方式的無線科技。

該嶄新零售店佔地總面積9,715平方英尺,備有互動生活方式區域【Lifestyle Zones】讓客戶可以與專人溝通並體驗採用Verizon Wireless 4G LTE 網絡運作、為豐富客戶們的無線生活而設計之無線小玩意、應用程式、及科技器材。生活方式區域【Lifestyle Zones】包括:

•       Get Fit – 為熱愛體育和健身的活躍人士而設

•       Amplify It – 為音樂達人而設

•       Have Fun – 為愛好電玩遊戲人士而設

•       Home and On The Go – 為家居監控和能源管理而設

•       Anywhere Business – 為馬不停蹄的專業人士和創業人士而設

Verizon 專門店【Destination Store】亦包括一個設置座椅的專屬【工作室(workshop)】地區,更有一位教育專人分享關於如何將器材物盡其用的秘訣並在一個大型觸控數碼顯示屏前授課。客戶也可以到訪量身定做區【Customize It Zone】並為他們的智能手機創造多彩多姿的外套以及藉照片令他們的智能手機更添個人風格。店後頭更附設一面巨大的焦點牆壁【Focal Wall】,誠邀客戶接近並觀看他們若變身滑浪高手、結他達人等等的樣貌如何。                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           

今天宣布的專門店【Destination Store】是一系列包括重新設計Verizon Wireless在全國各地逾1,700間零售店的廣泛行動。被稱為智能店【Smart Stores】的嶄新設計地點陳列了與專門店【Destination Store】相同的行動通訊生活方式,只是規模較小。

此外,Verizon Wireless業已推展全新業務經營方式,讓購買無線器材和通訊服務更容易

更便捷、及更個人化。在所有該公司擁有的店鋪內的解決方案專人、教育專人、和體驗專人等現今均使用平板電腦,讓他們可以有較長的時間與客戶接觸。Verizon Wireless的全新網上店鋪採用一個【發掘程式】讓此程式根據客戶以往的採購記錄向客戶建議客戶可能有興趣的產品。無論客戶在網上、店鋪、或透過遠程購物,該公司更結合其系統向客戶提供統一體驗。放眼未來,當客戶在網上購物後,一個可供分享的購物車將可讓Verizon Wireless店內的代表跟客戶繼續以此話題溝通,使互動過程更為流暢及個人化。

Verizon Wireless也在大部分的零售地點提供店內提貨,讓客戶在網上訂購器材和附件並在鄰近店鋪提貨。該公司十月於五個城市推出 同日送貨 並計劃未來數月將此服務擴展至其它城市。

位於Mall of America 的專門店【Destination Store】將於11月21日星期四開張營業。而下一間鐵定於2014年在芝加哥市開張;另外數間則正籌備在未來幾年開張。