A soft reset can resolve issues like continuous resetting/rebooting, device crashing, freezing, won't ring or vibrate, can't make or receive calls, device locks up, and keypad doesn't respond.
A soft reset (turning the device off then back on) is similar to restarting a desktop computer and is one of the first steps in troubleshooting a device.
In most cases, a soft reset won't affect data on the device, unless the battery is very low.
If the device won't power on, plug into the provided wall charger then press and hold the Power + Volume Up buttons for a full 12 seconds.
If the device still doesn't power on, press and hold the Power, Volume Up and Volume Down buttons for a full 1-2 minutes.
Press and hold the Power button (located on the right edge; below the volume buttons).
If the device is unresponsive/frozen, press and hold the Power button for approximately 10 seconds or until the device power cycles.