Relevant Mobile Advertising FAQs

General Information

  1. What is Relevant Mobile Advertising?

    The Relevant Mobile Advertising program helps make marketing you see more personalized and useful to you across the devices and services you use. This program shares information with Oath (formed by the combination of AOL and Yahoo).

    The Relevant Mobile Advertising program uses your postal and email addresses; certain information about your Verizon Wireless products and services (such as device type; and demographic and interest categories you provide or that we get from other companies such as your gender, age range, and interests (i.e. sports fan, frequent diner, or pet owner). This information may be combined with information collected by Oath advertising services from devices you use to access Oath services and visit third-party websites and apps that include Oath advertising services (such as web browsing, app usage, and location), as well as information that we obtain from third-party partners and advertisers. This information is described in the Oath privacy policy.

    The advertising program uses online and device identifiers including browser cookies, advertising IDs from Apple and Google, and one created by Verizon, known as a Unique Identifier Header or UIDH. Unless you opt out of the Relevant Mobile Advertising program (and have not opted in to the separate Verizon Selects program), a UIDH is included in the address information of Internet requests going to Verizon companies, including Oath. In addition, with your opt-in consent, for example when you opt in to the Verizon Selects program, the UIDH may be shared with partners who provide advertising services. Partners that receive the UIDH are authorized to use the UIDH only as part of the Verizon and Oath services and not for their own separate uses. More information about the UIDH can be found here.

  2. Is any of my personal information shared outside the Verizon family of companies?

    We do not share information that identifies you personally outside of Verizon as part of this program other than with vendors and partners who do work for us. We require that these vendors and partners protect the information and use it only for the services they are providing us.

  3. What types of devices will receive advertising?

    Devices you have on your Verizon Wireless account and those you use to log in to My Verizon will receive ads. In addition, you may receive advertising on devices you use to connect directly to Oath sites and services, or on third-party sites where Oath provides advertising services. If you share your mobile hotspot with others, ads relevant to you may also appear on other connected devices.

  4. What types of accounts may be part of Relevant Mobile Advertising?

    Most Verizon Wireless consumer and small business accounts are eligible to be included. Corporate, government and prepaid accounts are not eligible.

  5. Will my device location be used?

    Information Verizon Wireless has about the location of your mobile device is not used in the program. Oath brands offer services and advertising technologies that collect location information which, along with any location information provided by advertisers themselves, may be used by Oath. More information can be found in the Oath privacy policy.

  6. Will information about my mobile web browsing be used?

    Information Verizon Wireless has about web activity from your mobile device is not used in the program. Mobile and online web browsing information Oath independently collects is used.

  7. Where will I see advertising?

    You'll see advertising in the same places you see it today, such as on websites you visit or in apps you use.

  8. Do I have a choice about the use of my Verizon Wireless information for the program? Do I have a choice about the insertion of the UIDH?

    Yes, you can notify us that you do not want us to use your Verizon Wireless customer information by visiting www.vzw.com/myprivacy or by calling (866) 211-0874. If you have an account with multiple lines, you must indicate your privacy choices with respect to each individual line. If you opt-out of Relevant Mobile Advertising and you have not joined Verizon Selects, Verizon will stop including a UIDH in traffic coming from your device. The UIDH will continue to appear for a short period of time while we are updating our systems. If you are a member of Verizon Selects, you are also included in the Relevant Mobile Advertising program and the UIDH will still be present. More information about the UIDH is available here.

  9. Do I have choices about the use of Oath information for the program?

    You have choices about how Oath uses your information for advertising purposes. You can opt-out of receiving interest-based ads when you browse the web by visiting the Digital Advertising Alliance's consumer choice Digital Advertising Alliance's consumer choice page and selecting AOL Advertising, BrightRoll and Yahoo, Inc. This opt-out choice will apply only to the browser you are using when you opt-out, so if you are using multiple browsers or devices, you will need to repeat this process on each. Please note that blocking or deleting cookies in your browser may cancel your choice to opt-out.

    You can view additional choices you have about specific Oath uses of data at Oath Privacy Controls.

    You can also opt-out of receiving targeted ads on your mobile device using the "Limit Ad Tracking" or similar capability on your device.

  10. Can I opt-out of these advertising programs using my browser controls?

    No, using browser controls such as clearing cookies on your devices or clearing your browser history is not an effective way to opt-out of the Verizon and Oath advertising services. Instead, if you want to opt-out, you should take the steps outlined above in Questions 8 and 9.

  11. Is the UIDH still present if I have opted-out of Relevant Mobile Advertising?

    Verizon Wireless will stop inserting the UIDH after you opt-out of the Relevant Mobile Advertising program, unless you have opted in to the Selects advertising program.. The UIDH will continue to appear for a short period of time while we are updating out systems. If you choose to participate in Verizon Selects, the UIDH will be present even if you have opted-out of the Relevant Mobile Advertising program.

  12. If I decide to allow you to use my information for Relevant Mobile Advertising, can I change my mind later?

    Yes, you can change your privacy choices at any time. Information collected prior to the date of your opt-out may be used in combination with others' information for analytics and modeling purposes.

  13. If I've requested that my information not be used for Relevant Mobile Advertising and not used by Oath advertising services, will I still get ads?

    Yes, you will receive ads regardless of whether you participate. We expect that the ads you see will be more relevant to you if you are in the program.

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