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Apple Watch Series 4’s all-new design resets the standard for what a watch can be.


Now with a 30% larger display—its biggest yet. More powerful yet even thinner than before.


Two-times faster. And 50% louder. Plus, improved built-in cellular so you can connect more.


Fall detection, Emergency SOS and ECG capabilities monitor your heart and health.

Welcome to
the big

See more, do more. iPhone XS is everything you love about iPhone taken to the extreme.

iPhone XS

iPhone XS Max

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