Apple® iPhone® - Turn Identifier for Advertisers On / Off

Note Notes:

  • Identifier for Advertisers (IFA or IFDA) is a temporary number used by Apple iOS devices to limit the customer info accessed by advertisers or apps.
  • The steps below apply to the following models:
    • iPhone X / XS / XS Max / XR
    • iPhone 8 / 8 Plus
    • iPhone 7 / 7 Plus
    • iPhone SE
    • iPhone 6 / 6 Plus / 6s / 6s Plus
    • iPhone 5 / 5c / 5s
    • iPhone 4 / 4s

 

  1. From the Home screen, navigate: Settings Settings icon > Privacy > Advertising.
  2. To limit ad tracking, tap the Limit Ad Tracking switch to turn on Switch On or off Switch Off.
  3. To reset advertising identifiers, tap Reset Advertising Identifier then tap Reset Identifier.
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