You're paying full price for iPhone 8, 8 Plus or X over 24 months on any unlimited plan. Then you'll get $699.99 off another iPhone, with at least one new line of service required. You'll see the $699.99 promo applied to your account as a small credit each month starting in 2-3 billing cycles. This ends when the balance is fully paid, or if you cancel or transfer your line to another plan. Lines must remain active for 60 days. This can't be combined with any other offers.
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