Verizon Selects FAQs

General Information

  1. What is Verizon Selects?

    Verizon Selects helps make marketing you see more personalized and useful to you across the devices and services you use. This program shares information with Oath (a Verizon company formed by the combination of AOL and Yahoo).

    Verizon Selects uses:

    • Information about your wireless device and how you use it - including web addresses of the sites you visit, information about the apps on your device and features you use, as well as device and advertising identifiers.

    • Information about your device location including network data and location information transmitted by apps and sites you permit to use your device location.

    • Your postal and email addresses.

    • Information about your Verizon products and services and how you use them (such as data and calling features and use, Fios service options, equipment and device types). Some of this information is CPNI (Customer Proprietary Network Information), which is information about the quantity, type, destination, location, and amount of use of your Verizon telecommunications and interconnected voice over internet protocol (VoIP) services and related billing information.

    • Information we get from other companies (such as gender, age range, interests, shopping preferences, and ad responses) or that you provide.

    • Information advertisers share with us to better target their own advertising.

    This information may be combined with information collected by Oath advertising services when you access Oath services and visit third-party websites and apps that include Oath advertising services (such as web browsing, app usage, and location), as well as information we obtain from third-party partners and advertisers. This information is described in the Oath privacy policy.

    The advertising program uses online and device identifiers including browser cookies, advertising IDs from Apple and Google, and one created by Verizon, known as a Unique Identifier Header or UIDH. Verizon includes a UIDH in the address information of Internet requests going to Verizon companies, including Oath. When you join Verizon Selects, the UIDH may also be shared with partners who help us provide advertising services. Verizon partners are authorized to use the UIDH only as part of Verizon and Oath services and not for their own separate uses. More information about the UIDH can be found here.

    Review the full Verizon Selects Participation Agreement.

  2. If I participate in Verizon Selects, will you share data that identifies me with non-Verizon companies?

    We do not share information that identifies you personally as part of these programs other than with vendors and partners who do work for us. We require that these vendors and partners protect the information and use it only for the services they are providing us.

  3. Will the Verizon Selects advertising program use information obtained from accessing or reading my emails or texts?

    As explained in the Oath privacy policy, the program may use de-identified information about Oath services you use to communicate with others, including information from emails.

  4. Where will I see advertising?

    You'll see ads in the same places you see them today, such as on websites and in apps on the devices you use or via mail, email or text when you have approved it.

  5. What types of devices will receive advertisements?

    Devices you have on your Verizon Wireless account and those you use to log in to My Verizon will receive ads. In addition, you may receive advertising on devices you use to connect to Oath sites and services, or on third-party sites where Oath provides advertising services. If you share your mobile hotspot with others, ads relevant to you may also appear on other connected devices.

  6. What types of Verizon accounts may participate in Verizon Selects?

    Consumer and small business customers may participate in Verizon Selects. Corporate or government accounts aren't eligible to participate. Certain other lines may also be ineligible (e.g., lines that an Account Owner has requested be blocked from participation). If you share your mobile hotspot with others, data transmitted using that hotspot may also be used in Verizon Selects.

  7. How can I join Verizon Selects?

    You can learn more about how to participate by visiting the Verizon Selects Preference Center in My Verizon and following the prompts to opt in.

    If you agree to participate in Verizon Selects, you will also be included in Verizon's Business and Marketing Insights and Relevant Mobile Advertising programs.

  8. If I agree to participate, how long will you keep and use my data for Verizon Selects?

    You will remain a participant in Verizon Selects until you withdraw your consent. Information used for Verizon Selects while you are a participant may be kept for up to three years.

  9. What kind of choices do I have as to whether my information is used for Verizon Selects?

    We won't use your information for Verizon Selects unless you provide your consent by opting in. Once you are participating in Verizon Selects, you can visit the Verizon Selects Preference Center to:

    • Instruct Verizon to stop using past data it has collected about your web browsing and locations to direct ads in the Verizon Selects program. Information previously collected may continue to be used for analytics and modeling purposes.

    • Disable other lines on your account from participating if you are the account owner or account manager.

    • Stop participating in Verizon Selects.
  10. How will I know that my Verizon Selects choices have been processed?

    You can view your current status in the Verizon Selects Preference Center.

  11. Do I have choices about being part of Oath advertising services?

    You have choices about how Oath uses your information for advertising purposes. You can opt-out of receiving interest-based ads when you browse the web by visiting the Digital Advertising Alliance's consumer choice page and selecting AOL Advertising, Bright Roll, and Yahoo, Inc. This opt-out choice will apply only to the browser you are using when you opt-out, so if you are using multiple browsers or devices, you will need to repeat this process on each. Please note that blocking or deleting cookies in your browser may cancel your choice to opt-out.

    You can view additional choices you have about specific Oath uses of data at Oath Privacy Controls.

    You can also opt-out of receiving targeted ads on your mobile device using the "Limit Ad Tracking" or similar capability on your device.

  12. Can I opt-out of these advertising programs by deleting my browser cookies?

    No, using browser controls such as clearing cookies on your device or clearing your browser history is not an effective way to opt-out of the Verizon and Oath advertising services. Instead, if you want to opt-out, you should take the steps outlined above.